DocumentCode
2247369
Title
Influence from the Serious Games on Mobile Game Developers´ Commercial Strategies
Author
Xin, Chen
Author_Institution
Sch. of Int. Trade & Econ., Guangdong Univ. of Foreign Studies, Guangzhou
Volume
1
fYear
2008
fDate
19-19 Dec. 2008
Firstpage
207
Lastpage
209
Abstract
This paper is to introduce the definition of serious games and discuss the advantages and barriers for the mobile serious game market, as well as the segmentations for the current serious game market. This paper is to point out the influence from the serious games on mobile game developerspsila commercial strategies formulation and the implication of the value chain reengineering for the serious game market.
Keywords
computer games; market opportunities; mobile computing; value engineering; commercial strategies; game market; mobile game; serious games; value chain reengineering; Business; Educational institutions; Games; Government; Industrial training; Information management; International trade; Mobile handsets; Nominations and elections; Seminars; commercial strategie; game developer; game development; mobile phone game; serious gmaes;
fLanguage
English
Publisher
ieee
Conference_Titel
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3560-9
Type
conf
DOI
10.1109/ISBIM.2008.224
Filename
5117465
Link To Document