A Study on Tactics for Corporate Website Development Aiming at Search Engine Optimization

Along with the rapid growth of network information, using search engines to search information has become an integral part of one´s life everyday. In recent years, there is a research focus on the search engine optimization technologies used to quickly publish business information onto the search engines by which higher rankings can be kept. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms commonly used and proposes the optimization tactics for the development of a website.