DocumentCode
2327316
Title
Notice of Retraction
Relationship Study between Interdependence and Relationship Performance in the Marketing Channel
Author
Qu Hong-Min ; Li Nuo
Author_Institution
Sch. of Manage., Dalian Univ. of Technol., Dalian
fYear
2009
fDate
23-24 May 2009
Firstpage
1
Lastpage
5
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.
Keywords
customer relationship management; marketing; asymmetry independence; marketing channel; relationship performance; total interdependence; Data analysis; Helium; Industrial relations; Manufacturing industries; Marketing management; Statistical analysis; Technology management; Testing; Virtual manufacturing;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-2909-7
Type
conf
DOI
10.1109/EBISS.2009.5138030
Filename
5138030
Link To Document