• DocumentCode
    2334113
  • Title

    Research on Salespeople´s Empowerment Readiness Based on Fuzzy Comprehensive Evaluation

  • Author

    Xu, Zhengliang ; Pei, Yilei ; Su, Yong ; Xu, Feng

  • Author_Institution
    Sch. of Manage., Jilin Univ., Changchun
  • fYear
    2008
  • fDate
    20-20 Nov. 2008
  • Firstpage
    616
  • Lastpage
    619
  • Abstract
    As market competition continues to intensify, more and more enterprises have empowered their own salespeople. And managers in enterprises are more concerned with the issues how they determine whether salespeople in enterprises suit to be empowered and how they evaluate salespeoplepsilas empowerment readiness. This paper establishes index system of salespeoplepsilas empowerment readiness in enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of salespeoplepsilas empowerment readiness in enterprises, finally the case study shows that it is reasonable and credible to evaluate salespeoplepsilas empowerment readiness with analytic hierarchy process and fuzzy comprehensive evaluation.
  • Keywords
    fuzzy set theory; human factors; personnel; sales management; analytic hierarchy process; fuzzy comprehensive evaluation; market competition; salespeople empowerment readiness; Aggregates; Delay; Engineering management; Fuzzy systems; Information management; Information technology; Marketing and sales; Multidimensional systems; Seminars; Technology management; analytic hierarchy process; fuzzy comprehensive evaluation; salespeople´s empowerment readiness;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
  • Conference_Location
    Leicestershire, United Kingdom
  • Print_ISBN
    978-0-7695-3480-0
  • Type

    conf

  • DOI
    10.1109/FITME.2008.44
  • Filename
    4746570