DocumentCode
2334113
Title
Research on Salespeople´s Empowerment Readiness Based on Fuzzy Comprehensive Evaluation
Author
Xu, Zhengliang ; Pei, Yilei ; Su, Yong ; Xu, Feng
Author_Institution
Sch. of Manage., Jilin Univ., Changchun
fYear
2008
fDate
20-20 Nov. 2008
Firstpage
616
Lastpage
619
Abstract
As market competition continues to intensify, more and more enterprises have empowered their own salespeople. And managers in enterprises are more concerned with the issues how they determine whether salespeople in enterprises suit to be empowered and how they evaluate salespeoplepsilas empowerment readiness. This paper establishes index system of salespeoplepsilas empowerment readiness in enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of salespeoplepsilas empowerment readiness in enterprises, finally the case study shows that it is reasonable and credible to evaluate salespeoplepsilas empowerment readiness with analytic hierarchy process and fuzzy comprehensive evaluation.
Keywords
fuzzy set theory; human factors; personnel; sales management; analytic hierarchy process; fuzzy comprehensive evaluation; market competition; salespeople empowerment readiness; Aggregates; Delay; Engineering management; Fuzzy systems; Information management; Information technology; Marketing and sales; Multidimensional systems; Seminars; Technology management; analytic hierarchy process; fuzzy comprehensive evaluation; salespeople´s empowerment readiness;
fLanguage
English
Publisher
ieee
Conference_Titel
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location
Leicestershire, United Kingdom
Print_ISBN
978-0-7695-3480-0
Type
conf
DOI
10.1109/FITME.2008.44
Filename
4746570
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