DocumentCode
2362891
Title
Mobile digital signage system based on service delivery platform location based targeted advertisement service
Author
Yoon, Changwoo ; Lee, Hoyeon ; Jeon, Seung Hyun ; Lee, Hyunwoo
Author_Institution
IPTV Technol. Res. Dept., ETRI, Daejeon, South Korea
fYear
2011
fDate
28-30 Sept. 2011
Firstpage
582
Lastpage
586
Abstract
Digital Signage service is a type of bi-directional digital broadcasting service displaying advertisement contents on big screen TV. We present location based targeted digital signage system using service delivery platform (SDP). We present its architecture, features and service scenarios.
Keywords
advertising data processing; mobile computing; advertisement content; bidirectional digital broadcasting service; big screen TV; digital signage service; location based targeted advertisement service; location based targeted digital signage system; mobile digital signage system; service delivery platform; Business; Convergence; IPTV; Media; Mobile communication; Servers; Service oriented architecture; SDP; digital signage; targeted advertisement;
fLanguage
English
Publisher
ieee
Conference_Titel
ICT Convergence (ICTC), 2011 International Conference on
Conference_Location
Seoul
Print_ISBN
978-1-4577-1267-8
Type
conf
DOI
10.1109/ICTC.2011.6082669
Filename
6082669
Link To Document