DocumentCode
2367466
Title
Trust, as a main barrier in adoption to B2C E-Commerce
Author
Nagmetov, B.A.
Author_Institution
Nukus branch, Tashkent Univ. of Inf. Tenchnol., Karakalpakstan
fYear
2007
fDate
26-28 Sept. 2007
Firstpage
1
Lastpage
5
Abstract
As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) e-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C e-commerce relationships.
Keywords
electronic commerce; B2C e-commerce; business-to-consumer e-commerce; trust building elements; Companies; Credit cards; Electronic commerce; Information security; Internet; Law; Legal factors; Telephony; Uncertainty; Web page design;
fLanguage
English
Publisher
ieee
Conference_Titel
Internet, 2007. ICI 2007. 3rd IEEE/IFIP International Conference in Central Asia on
Conference_Location
Tashkent
Print_ISBN
978-1-4244-1007-1
Type
conf
DOI
10.1109/CANET.2007.4401706
Filename
4401706
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