Research on the optimization of service interface faced the competitive advantage

Service Interface, which already exceeds the definition of service engagement, has been evolving to one of the key components to service industry in terms of enhancing competitive edge. Based on relevant national and foreign literature, this article focuses on five variables, which are human contact, human-machine Contact, online service (corporate website), service facilities and service processes, and analyses how do those variables work together and improve competitive advantage by enhancing service interface. The author strictly followed positive research methods, including designing questionnaires, collecting data and samples, and conducting experiment by using SPSS13.1 software. After the experiment in terms of reliability, relevance and materiality, this theory has been proved in the preliminary stage.