DocumentCode
2373139
Title
From Virtual Signified to Virtual Reality: Animation in China Children-Oriented Sports TV Program for Beijing Olympic Games
Author
He, Zhenbiao ; Han, Xuefeng
Author_Institution
Sch. of Law & Media, Zhejiang Univ., Ningbo, China
fYear
2011
fDate
15-16 May 2011
Firstpage
61
Lastpage
65
Abstract
This article analyses the general advantages of animation in China Children-oriented Sports TV Program, through cases studies of two TV programs including Olympic ABC and Fuwa Journey in Olympic. The conclusion is that Virtual Reality Technology makes the meaning of animation go beyond virtual signified in Pragmatics, combining education, social psychology, instruction with happiness in sports TV program, attracting the children audience by 3D animation and virtual story-telling.
Keywords
computer animation; sport; virtual reality; 3D animation; Beijing olympic games; China children-oriented sports TV program; Fuwa Journey; Olympic ABC; virtual reality technology; virtual story-telling; Animation; Crystals; Games; Media; TV; Three dimensional displays; Virtual reality; children; sports; television; virtual reality;
fLanguage
English
Publisher
ieee
Conference_Titel
Digital Media and Digital Content Management (DMDCM), 2011 Workshop on
Conference_Location
Hangzhou
Print_ISBN
978-1-4577-0271-6
Electronic_ISBN
978-0-7695-4413-7
Type
conf
DOI
10.1109/DMDCM.2011.77
Filename
5959657
Link To Document