Trust Assessment in Web Services: an Extension to jUDDI

Internet technology has given rise to virtual markets on which customers and service providers can deal business transactions being located at places that could be geographically located far apart. In such markets, customers and service providers may not be aware of each other but are required to transact business based on trust which is definitely difficult to assess because in virtual markets, direct application of traditional methods for trust assessments do not work. Trust assessment for Web services has become a hot research topic and all the reported work in literature propose methods that are customer centric. We propose an integrated approach that uses three trust metrics viz. feedback, recommendation and association. It is shown that not only customers but also business analysts and associated business partners can also play their roles in building trust on Web services.