Reliable Services and Services Recommendation: A Detecting Model

It is important to construct a reliable service environment with security and credibility in e-service. The information gap between services providers and requestors on the credibility of services may give chances for bad behaviors. Requestors wandered outside of the web-based system not only for the security matters but also for their distrust of the services on the internet. In order to bridge the information asymmetry gap and construct a reliable service environment, a service detecting model with quality certification and trust evaluation is proposed in this paper. By applying the model it is ensured that the available services in e-service system are trustable services. The most credible service is recommended according to services´ comprehensive credible degrees calculated by their quality and trust values. The case analyses show that the requestors´ confidence of using services was enhanced and credible services with high quality were reused in the simulation platform.