• DocumentCode
    2384336
  • Title

    Adoption of E-Commerce Online Shopping in Malaysia

  • Author

    Wei, Lee Heng ; Osman, Mohd Azam ; Zakaria, Nasriah ; Bo, Tan

  • Author_Institution
    Sch. of Comput. Sci., Univ. Sains Malaysia, Minden, Malaysia
  • fYear
    2010
  • fDate
    10-12 Nov. 2010
  • Firstpage
    140
  • Lastpage
    143
  • Abstract
    The continuous growth and development of ecommerce around the world is disproportionate to Asianconsumers´ adoption of online shopping. The average adoption rate in Asian countries is low compared to that in western countries. The purpose of this paper is to provide an understanding of the current situation regarding online shopping behavior in Asian countries, especially Malaysia. The factors that are believed to influence consumers´ adoption of ecommerce fall into three main categories: consumer attitudes towards online transaction processing systems, the security and privacy of consumer personal information within merchant systems, and trust in reliability of online vendors. This study provides a foundational understanding of how security and privacy issue in online transactions, and trust in reliability of online vendors affect consumers´ confidence in participating in e-commerce. Therefore, those organizations that are involved in e-commerce are expected to take note of the findings, especially in Malaysia context.
  • Keywords
    Internet; consumer behaviour; data privacy; electronic commerce; retail data processing; security of data; transaction processing; Asian consumers; Malaysia; consumer attitude; consumer confidence; consumer personal information; e-commerce online shopping; merchant system; online shopping behavior; online transaction processing system; online vendor reliability; privacy; security; Conferences; adoption; e-commerce; online security; online shopping;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    e-Business Engineering (ICEBE), 2010 IEEE 7th International Conference on
  • Conference_Location
    Shanghai
  • Print_ISBN
    978-1-4244-8386-0
  • Electronic_ISBN
    978-0-7695-4227-0
  • Type

    conf

  • DOI
    10.1109/ICEBE.2010.39
  • Filename
    5704287