DocumentCode
2391942
Title
Research on the M-Commerce Business Models for China Mobile
Author
Lu, Zifang ; Yao, Xuan
Author_Institution
Coll. of Managements & Econ., Nanjing Univ. of Posts & Telecommun., Nanjing, China
fYear
2010
fDate
7-9 May 2010
Firstpage
4487
Lastpage
4490
Abstract
In this paper, the existing M-commerce business models for China Mobile are analyzed by SWOT theory and the corresponding evaluation matrix is established. Then the three major factors impacting the development of M-commerce business models for China Mobile is extracted. Finally, the way to construct the effective business model of China Mobile is given.
Keywords
3G mobile communication; electronic commerce; matrix algebra; mobile computing; China mobile; SWOT theory; evaluation matrix; m-commerce business models; Analytical models; Biological system modeling; Business; Economics; Mobile communication; Technology management; China Mobile; M-commerce; SWOT Analysis; business models;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.1127
Filename
5590405
Link To Document