• DocumentCode
    2399463
  • Title

    Modeling for “Brush Credit”-Based C2C Market

  • Author

    Yang, Fan ; Wu, Zhong

  • Author_Institution
    Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    311
  • Lastpage
    314
  • Abstract
    In C2C e-commerce, the gap between the initial credit value of new traders and average credit value in market is too large and continues to become larger. It has led to the phenomenon of "brush credit" generated. By constructing three different market models and simulating on swarm platform, we reach conclusions: the effect of punishment to the market is limited; under supervision (rate less than 1), the "Brush credit", to some extent, is able to facilitate market transactions and profits mounting. With the increasing of market profits, "Brush credit" number will decline, but it will not completely disappear; new traders receive a certain credit value though some methods, and can encourage new traders faster into trading, faster reduction in the number of "Brush credit", but still can not completely eliminate it.
  • Keywords
    electronic commerce; multi-agent systems; C2C e-commerce; brush credit; credit value; market profit; swarm platform; Biological system modeling; Brushes; Computational modeling; Consumer electronics; Data models; Mathematical model; Observers; "Brush credit"; "reputation"; C2C e-commerce; Multi-Agent; swarm simulation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.86
  • Filename
    5590800