DocumentCode
2399887
Title
Content Analysis on Articles on Customer Relationship Management in E-Business in China
Author
Cheng, Ni
Author_Institution
Coll. of Econ. Manage., Huazhong Agric. Univ., Wuhan, China
fYear
2010
fDate
7-9 May 2010
Firstpage
259
Lastpage
262
Abstract
Customer relationship management, which is abbreviated as CRM, is a key part during and after E-business activities. In this paper, we analyze 116 articles that are related to CRM in E-Business and collected in CJFD(Chinese Journal Full-text Database) from 1997 to 2006. The articles´ published time and journals on which articles were published are analyzed. And the authors of these articles are also discussed. Moreover, the content of these articles is analyzed.
Keywords
customer relationship management; electronic commerce; text analysis; Chinese journal full text database; article content analysis; customer relationship management; e-business; Customer satisfaction; Databases; Employment; Information technology; Marketing and sales; E-business; content analysis; customer relationship management;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.73
Filename
5590825
Link To Document