Adoption of Electronic Commerce Technologies by SMEs in Malaysia

Electronic commerce (EC) offers many benefits to organizations of any size including small to medium- sized enterprises (SMEs). At this stage, there is still a need for a better understanding of the potential and relevance of EC in developing countries as well as the behaviour of SMEs towards EC adoption. Moreover, there is still a need for a holistic view of how various widely known factors at the organization, industry and national levels affect EC adoption. Therefore, this study proposes a theoretical model of EC technologies adoption by SMEs in developing countries by incorporating various readiness factors identified in the literature that may determine EC technologies adoption by SMEs in developing countries. It then explores the influence of these factors on the adoption of different EC technologies. The environmental pressure is also considered in this study. Through a survey of SMEs within the grocery industry in Malaysia as an example of a developing country, the study demonstrates how various readiness factors influence the adoption of various EC technologies differently. This study provides additional insights into EC adoption by SMEs in developing countries and has important implications for research and practice.