DocumentCode
2426483
Title
Communication Performance Model in the Context of Social Communication Technology
Author
Min, Qingfei ; Li, Yuan
Author_Institution
Fac. of Manage. & Econ., Dalian Univ. of Technol., Dalian, China
fYear
2012
fDate
20-21 Oct. 2012
Firstpage
360
Lastpage
363
Abstract
Media have always been an important factor affecting communication. However, what kind of media can best improve communication performance is still to be answered. Based on Media Synchronicity Theory and Structural Holes Theory, a communication performance model, simultaneously considering people, media and task factors, is proposed. Besides traditional media, this study also take a new kind of media into account, social communication technologies(SCT). We argue it to be a completely different communication technology than others and have unique and multiple effects on communication process.
Keywords
information systems; SCT; communication performance model; media synchronicity theory; social communication technology context; structural holes theory; task factors; Communications technology; Economics; Information systems; Media; Organizations; Portfolios; Social network services; alignment; communication performance; media fit; social communication technology; structural holes;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4673-2943-9
Type
conf
DOI
10.1109/ICMeCG.2012.38
Filename
6374942
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