Rethinking Co-production in a Service Context

Service co-production and service co-creation have been in service context, and attract more interest recently. But the researches are lack of systematic organization, and even boundary between the two concept is not clear. This paper aims to distinguish service co-production and service co-creation. Moreover, deeper investigation on service co-production is provided. We established a model picture about service co-production, which contains four patterns and replenishes the conventional three-patterns of service co-production. The main contribution of this paper lies on current service management research.