Converged communication services and competition in consumer markets

A collection of slides from author´s conference presentation is given. Simulation analysis using first principles is a useful method to predict market share and price dynamics when historical trend data are not available; useful for evaluating operator strategies in a competitive setting and for specific market scenarios. Operator strategies must be evaluated in accordance with market segment preferences; market trends are dictated by the size and preference of market segments. Convergence enables operators to provide a larger variety of services at a lower cost per service; operators with better operating margin can maximize profits and enhance market share. Service blending in certain scenarios can lead to churn reduction on existing services. Service unbundling may be a disadvantage for traditional operators if other intangible sources of revenue are introduced by new entrants. Convergence has introduced new dimensions in the telecommunication market. By lowering cost and enhancing service portfolio, traditional operators can remain competitive.