Multi-product pricing model based on mixed buying mode

We consider a class of models of consumer purchasing behavior, each of which relates observed data on a consumer´s requirements and budget constraint to subsequent purchasing tendencies. The available data on consumer preferences together with sophisticated analytical tools enables companies´ increases in profit through optimization of prices. We can study for the multi-product pricing problem based on this available data. Based on the description, three multi-product pricing modes include min-buying mode, max-buying mode, and mixed-buying mode, were presented. Proposed models were solved through genetic algorithms. Optimal solution of the given examples shows that this model is effective for enterprises.