Pricing strategy of closed-loop supply chain with remanufacturing in fuzzy environment

Author

Song, Min ; Huang, Min ; Ching, Waiki

Author_Institution

Coll. of Inf. Sci. & Eng., Northeastern Univ., Shenyang, China

fYear

2011

fDate

23-25 May 2011

Firstpage

3828

Lastpage

3832

Abstract

This paper considers the problem associated with the pricing strategy of closed-loop supply chain with reman-ufacturing in fuzzy environment. Taking the uncertainties in the forward supply chain and the reverse supply chain into account simultaneously, we model that the demand, the amount of the used product, and the unit cost of manufacturing and remanufacturing as variables. Based on game theory and fuzzy theory, the optimal pricing strategies of closed-loop supply chain with remanufacturing are given for two settings: centralized channel and decentralized channel, respectively.

Keywords

fuzzy set theory; game theory; pricing; recycling; supply chain management; centralized channel; closed-loop supply chain; decentralized channel; fuzzy environment; fuzzy theory; game theory; manufacturing unit cost; optimal pricing strategies; remanufacturing unit cost; Educational institutions; Game theory; Manufacturing; Marketing and sales; Pricing; Supply chains; Uncertainty; Closed-loop supply chain; Credibility theory; Fuzzy environment; Pricing; Remanufacturing;

fLanguage

English

Publisher

ieee

Conference_Titel

Control and Decision Conference (CCDC), 2011 Chinese

Conference_Location

Mianyang

Print_ISBN

978-1-4244-8737-0

Type

conf

DOI

10.1109/CCDC.2011.5968890

Filename

5968890