The realization of mobile phone short messages advertising platform

With the rapid growth of the number of mobile phone users, mobile phone has become the most effective carrier for people to get information due to its´ convenience and readiness, moreover, Short Message Service (SMS) is the most common form that is used to deliver information. Unlike radio, television, newspapers, magazines and other media, using cell phone to send advertisements messages has faster speed, wider distribution range and better accuracy. Therefore, SMS advertising platform emerges thanks to market demand. This platform can receive many subscribers´ requests, which includes advertising messages, the amount and time of the release, and other requirements, then queue into distribution lines, issue them to the SMS center through the corresponding gateway protocols, then deliver them to a certain number and scope of mobile phones, so as to achieve the purpose of advertising.