Design and implementation of CRM system based on MVC framework

Author

Liu, Xiaopei ; Zou, Hui ; Fei, Teng ; Zhu, Cheng ; Geng, Yanxiang

Author_Institution

Inf. Eng. Coll., Tianjin Univ. of Commerce, Tianjin, China

fYear

2012

fDate

29-31 May 2012

Firstpage

2656

Lastpage

2659

Abstract

Customer Relationship Management builds a kind of platform for enterprise to collect, summarize, analyze and make use of customer-information, which integrates information technology, network technology, database technology. This thesis firstly briefly analyzes the selected topic background, the research significance and development status of CRM system in the world as well as unique characteristics of market in China, talking about jobs and structure of this paper. This system includes contact management, contract management, storage management, finance management, service management, which supply a convenient, efficient, informationzed platform for Anjou Nature Building Materials Trading Co., Ltd, enhancing competitiveness and realizing sustainable development.

Keywords

customer relationship management; database management systems; Anjou nature building materials trading; CRM system; China market; MVC framework; contact management; contract management; customer information; customer relationship management; database technology; finance management; information technology; informationzed platform; network technology; service management; storage management; Arrays; Browsers; Contracts; Customer relationship management; Databases; Floors; CRM; MVC; decorative materials enterprise;

fLanguage

English

Publisher

ieee

Conference_Titel

Fuzzy Systems and Knowledge Discovery (FSKD), 2012 9th International Conference on

Conference_Location

Sichuan

Print_ISBN

978-1-4673-0025-4

Type

conf

DOI

10.1109/FSKD.2012.6233836

Filename

6233836