Research on logistics development strategy for own brand automobile manufacturing enterprise

Author

Yuchun, Wang ; Lifang, Wang

Author_Institution

High & New Technol. & Dev. Zone, Faw Car Co., Ltd., Jilin, China

fYear

2009

fDate

21-23 Oct. 2009

Firstpage

1129

Lastpage

1135

Abstract

In this paper, on the base of SWOT analysis, whole strategy plan of the enterprise and sustainable development strategy, development strategy model frame of the enterprise logistics of FCC was established, enterprise logistics development strategies which are adjusted to the characteristics of the enterprise itself were put forward combined management experience of advanced enterprises and the enterprise own experience of exploring and applying of lean logistics,.

Keywords

automobile manufacture; lean production; logistics; sustainable development; FCC; SWOT analysis; enterprise logistics development strategies; lean logistics; logistics development strategy; own brand automobile manufacturing enterprise; sustainable development strategy; Automobile manufacture; FCC; Human resource management; Innovation management; Inventory management; Logistics; Manufacturing industries; Production; Quality management; Technology management; Development Strategy Model Frame; Enterprise Logistics Development Strategies; Own Brand; SWOT Analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management, 2009. IE&EM '09. 16th International Conference on

Conference_Location

Beijing

Print_ISBN

978-1-4244-3671-2

Electronic_ISBN

978-1-4244-3672-9

Type

conf

DOI

10.1109/ICIEEM.2009.5344453

Filename

5344453