Research on the China Unicorn´s management model of marketing channel and the construction of Service Marketing Management System for Social Channel

Author

Anqing, Zhu ; Yuming, Lin ; Quanlong, Guan

Author_Institution

Manage. Sch., Jinan Univ., Guangzhou, China

fYear

2010

fDate

16-18 April 2010

Firstpage

459

Lastpage

462

Abstract

This paper in-depth researches the current channel management model of China Unicom-Channel Management Mode of Service Provider, and aims at its characteristics, combined with the need of full informationization of China Unicom, puts forward the function model of Service Marketing Management Sytem For Social Channel(referred to as SMMS) and deeply analyses each module and their significance of market, which foundation is the successful construction and summary of SMMS for China Unicom of Guangzhou City, Wuhan City, Guangxi Province and Sichuan Province.

Keywords

corporate modelling; customer services; marketing; telecommunication industry; China; SMMS; Unicom; management model; marketing channel; service marketing management system; social channel; Cities and towns; Councils; Financial management; Information analysis; Marketing and sales; Marketing management; Mobile communication; Modular construction; Resource management; Telecommunication services; CMMSS; SMMS; management system; marketing channel; standardized products;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on

Conference_Location

Chengdu

Print_ISBN

978-1-4244-5263-7

Electronic_ISBN

978-1-4244-5265-1

Type

conf

DOI

10.1109/ICIME.2010.5478111

Filename

5478111