DocumentCode
2555086
Title
Propose of U-CRM system displaying powerful efficiency in RFID Computing environment
Author
Yang, Seungjeong ; Rhee, Jongtae
Author_Institution
Dongguk Univ., Seoul
fYear
2007
fDate
26-28 April 2007
Firstpage
190
Lastpage
195
Abstract
As the recognition technique by wireless and no contact is, RFID technology has attracted many attentions as the technology to be brought the innovative change in the distribution activity or the system delivering information, overcoming the limitation of slow recognition of conventional bar code, and low recognition rate, and low storing capacity. At the same, this is the core technique undertaking the function of sensor in ubiquitous network. As the u-CRM utilizing RFID technique plays the role managing the customers by collecting the customer data, and storing them under the ubiquitous environment, and may acquire the information of customers in real time, and analyze at once, it can provide ready service. Where after built up data warehouse or data mart by using such RFID technique, this applies into CRM system, it requires the time refining the data. At this time unless the data is refined or processed in real-time, there exists the possibility that the information collected by using RFID technique might become useless. To solve this problem, we would propose a model of u-CRM system displaying powerful efficiency. First, we will propose a model of u-CRM on the center of constitution diagram, comparing the u-CRM utilizing conventional CRM and RFID technique.
Keywords
bar codes; customer relationship management; data warehouses; information management; radiofrequency identification; ubiquitous computing; RFID computing; U-CRM system; bar code recognition; data mart; data warehouse; information acquisition; ubiquitous network; Computer displays; Constitution; Customer satisfaction; Data warehouses; Distributed computing; Environmental management; Information analysis; Pervasive computing; Power system modeling; Radiofrequency identification;
fLanguage
English
Publisher
ieee
Conference_Titel
Multimedia and Ubiquitous Engineering, 2007. MUE '07. International Conference on
Conference_Location
Seoul
Print_ISBN
0-7695-2777-9
Type
conf
DOI
10.1109/MUE.2007.177
Filename
4197272
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