Designing to support empathy: Understanding user experience by using a model of interaction in meeting human needs

Farming community in rural areas are independent and it can be difficult for them to seek help. One of the ways to improve this is to find a remotely accessible solution. This research suggests that when collaborating virtually, the farming community can receive effective advice from experts to facilitate their decision making. Our study proposes characteristics of design that support emotional communication as well as factual information exchange to motivate the user, display empathy and develop understanding in a crisis. User experience design of a computer supported cooperative work (CSCW) system will be applied which incorporates empathy as the key characteristic of the design. This research will be designed based on the user experience of interaction among participants through a collaboration technology which can be more supportive when using empathic communication techniques.