Research on supply chain pricing mechanism decision based on multiple retailers

The pricing decision of supply chain based on Stackelberg is studied. With game theory, matrix analysis and optimization method, this paper analyses two non-coordination mechanisms which are Stackelberg tariff and w=c tariff and one coordination mechanism which is perfect coordination tariff in the setting of one supplier and multiple retailers who compete in price. The analysis shows that whether the supplier adopts coordination mechanism will depend on concrete circumstance.