Empirical research on the technology opportunities analysis based on morphology analysis and conjoint analysis

This paper presents an empirical study on the technology opportunities potential analysis with a case example of LED by combining bibliometrics analysis, morphology analysis and conjoint analysis methods. At first, bibliometrics analysis and technology morphology matrix are used to establish all kind of technology configurations in possibility; then, the technology unoccupied configurations are identified by the documents keywords vectors; at last the priority of each technology configuration can be calculated by the conjoint analysis based on the citationof technology documents. The results reveal that this proposed method not only can solve the limitations of using single method, but also can prioritize the unoccupied territory of technology configurations, in order to identify and evaluate the technology opportunities more scientifically.