E-Healthcare Service: An Investigation of the Antecedents, Moderating Roles, and Consequences

The rapid growth of internet usage for acquiring health information has received a great deal of attention. Thus, by empirically investigating the official website of National Cancer Center of South Korea, this study adopted the concept of Elaboration Likelihood Model to examine the integration effects of website quality and perceived credibility on user satisfaction and the intention to use under an e-healthcare context. We also measured the moderating roles of self-efficacy and active control, and their consequences on both user satisfaction and intention to use. The research model was tested using Partial Least Square. The empirical results showed that both, website quality and perceived credibility, influence user satisfaction. Moreover, these three variables jointly influence intention to use. Related to the interaction effects, the results showed mixed supporting factors. In sum, our study showed that the proposed antecedents, incorporated with the moderating variables, affect the user satisfaction and intention to use.