Effectively Generating and Delivering Personalized Product Information: Adopting the Web 2.0 Approach

Author

Chang, Shuchih Ernest ; Wang, Chia-Wei

Author_Institution

Inst. of Technol. Manage., Nat. Chung Using Univ., Taichung, Taiwan

fYear

2010

fDate

20-23 April 2010

Firstpage

401

Lastpage

406

Abstract

E-catalogues are widely used for presenting product information in e-commerce environment. Currently, many companies send product information to potential customers via e-mails, but there is a spam problem preventing such e-mails from reaching their target customers. Nevertheless, personalization is now considered as an important marketing strategy, so that mass distribution of e-catalogues may become less desirable for companies. In this study, we developed an innovative service platform for efficiently creating and effectively delivering personalized e-catalogues to target customers. This study not only utilizes but contributes to the body of knowledge associated with the emergent Web 2.0 concepts, service-oriented architecture, and Web-feed technologies.

Keywords

cataloguing; electronic commerce; electronic mail; marketing; software architecture; Web 2.0 approach; Web feed technologies; e-catalogues; e-commerce environment; e-mails; marketing strategy; personalized product information; service oriented architecture; Collaboration; Companies; Data mining; Electronic mail; Information filtering; Information filters; Mashups; Recommender systems; Service oriented architecture; Technology management; E-commerce; Mashup; Personalization; Service-Oriented Architecture; Web 2.0; Web-feed;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Information Networking and Applications Workshops (WAINA), 2010 IEEE 24th International Conference on

Conference_Location

Perth, WA

Print_ISBN

978-1-4244-6701-3

Type

conf

DOI

10.1109/WAINA.2010.120

Filename

5480596