DocumentCode
2646890
Title
The eleven commandments for IVHS
Author
Conover, Gerald D.
Author_Institution
Tech. Affairs, Ford Motor Co., Dearborn, MI, USA
fYear
1994
fDate
31 Aug-2 Sep 1994
Firstpage
503
Lastpage
506
Abstract
The paper examines eleven characteristics an IVHS product or service must have if it is to be commercially successful with the public. North American car and truck buyers are the subjects of interest. Characteristics discussed include demonstration, communication, simplicity, adaptation (in the buyer´s behavior), alternatives, exposure (of the customer to the IVHS idea), buyer´s perception, real benefits, upkeep, value, and price
Keywords
automated highways; automotive electronics; product development; IVHS; commercial success; marketing; Cities and towns; Earth; Fuels; Intelligent systems; Intelligent vehicles; Market research; North America; Product safety; Roads; Strategic planning;
fLanguage
English
Publisher
ieee
Conference_Titel
Vehicle Navigation and Information Systems Conference, 1994. Proceedings., 1994
Conference_Location
Yokohama
Print_ISBN
0-7803-2105-7
Type
conf
DOI
10.1109/VNIS.1994.396893
Filename
396893
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