The Impact of Culture- oriented Organizational Innovation on Technological Innovation

Innovation is viewed as the most important resource that a firm might employ to attain competitive advantage. The implement of technological innovation is a complex process that is influences by many aspects such as the R&D level, the investment, the managerial ability, especially the development of organizational innovation. How to organize and integrate innovative activities to enhance competitive capability is intractable for both the firm managers and the scholars. Aiming at the problem above a theoretical model between the culture-oriented organizational innovation (COOI) and technological innovation (TI) is proposed. By using survey questionnaire and in-depth interviews in 347 high-tech manufacturing enterprises, empirical study is carried on applying structural equation modeling (SEM) to analyze the influencing ways and degrees of the two kinds of innovative activities and the results show that COOI and TI have significant, direct, and positive impacts on each other. Some beneficial tactics is proposed about adopting the impact efficiency to promote the successful implementation of innovation for the high-tech manufacturing firms.