The Main Characteristics and Development Trend about China´s Luxury E-retailing

With the IT industry development and growing China´s customer demand on Luxury, China´s Luxury e-retailing has been in the ascendant, but it is more necessary for flagship e-stores to be set up. The marketing modes of e-retailing focus on their own websites and third party website flat roof cooperation, but websites´ security should be concerned. The age of China´s customer segments which is lower than the ones of Occident fastens from 25 to 40 years old. Based on those, China´s luxury e-retailing will further develop with internet development. Subordinate cities will become the main development space. And the consumer motivation difference of China´s middle class will be distinct more and more.