The application of network marketing based on genetic algorithm

Author

Huang, ShaoBo ; Qian, Shao

Author_Institution

Dept. of Comput. Sci. Inst., Coll. of Traffic Manage. Cadres, Beijing, China

fYear

2010

fDate

17-19 Sept. 2010

Firstpage

11

Lastpage

13

Abstract

With the rapid development of network and communication technology in China, network marketing has begun to take its shape. In order to further improve the efficiency and quality of network marketing, it is necessary to take new technology and new method to promote the optimization of network marketing management while speeding up the development of network technology. Genetic algorithm, as an evolutional method of optimization of data mining, is widely used in several fields such as management decision making, data processing and so on. In this paper, the application of network marketing is explained with a simple model of genetic algorithm.

Keywords

data mining; decision support systems; genetic algorithms; marketing data processing; China; communication technology; data mining; genetic algorithm; network marketing management; network technology; Biological cells; Computers; Data mining; Impedance matching; Internet; Optimization; Training; data miningcomponent; genetic algorithm; network marketing;

fLanguage

English

Publisher

ieee

Conference_Titel

Information and Financial Engineering (ICIFE), 2010 2nd IEEE International Conference on

Conference_Location

Chongqing

Print_ISBN

978-1-4244-6927-7

Type

conf

DOI

10.1109/ICIFE.2010.5609245

Filename

5609245