DocumentCode
2668138
Title
Valuation and value creation of internet companies
Author
Kossecki, Pawel
Author_Institution
Lodz Filmsch., Lodz, Poland
fYear
2009
fDate
12-14 Oct. 2009
Firstpage
321
Lastpage
323
Abstract
Author has described selected problems related to valuation and value creation of Internet related companies. Relationships between the brand, loyalty, trust and valuation were researched. The method of valuing companies based on valuation of Customer Lifetime Value was described. Two kinds of the Internet clients are considered: one-time deal clients and oriented to creating relationships with the supplier. Based on this partition, a valuation model is proposed.
Keywords
Internet; cost accounting; customer services; Internet companies value creation; customer lifetime value; one time deal clients; valuation model; Cost accounting; Internet;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Information Technology, 2009. IMCSIT '09. International Multiconference on
Conference_Location
Mragowo
Print_ISBN
978-1-4244-5314-6
Type
conf
DOI
10.1109/IMCSIT.2009.5352709
Filename
5352709
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