Hindrances to the Development of Tourism E-Commerce in China

E-business has developed quickly in China and China is rich in tourism resources. Compared with other countries, however, the development of tourism e-commerce in China has not developed as well as people had expected. It is worth considering what hinders its development? This paper mainly discusses the hindrances to the development of tourism e-commerce from two aspects. One is analyzed from technical hindrance, namely, incomplete searching of information, similar business model, unclear profit outlook and lack of the main tourism business to support; the other from legal hindrance, such as lower transaction security and lack of credit. And finally three pieces of developing strategies are put forward.