Research on the Influence of Micro-bloggers -- Take Sina Celebrity Micro-blog as an Example

Micro-blogging not only subverts the traditional means of communication, but also changes the entire media environment. The effects of explosive communication have a substantial impact on personal and public fields. This paper selects Sina micro-blog of celebrities as the research object, and presents an evaluation model on the impact of micro-blog to study the influence of micro-bloggers and analyze the correlation of influence factors from three aspects, including attention, propagation and participation.