Analysis of Influencing Factors on the Development of Retail E-commerce in China

Author

Wang, Chunyu ; Wang, Yanwei ; Zhong, Shen

Author_Institution

Sch. of Finance, Harbin Univ. of Commerce, Harbin, China

fYear

2009

fDate

16-17 May 2009

Firstpage

441

Lastpage

444

Abstract

In the paper, according to the result from , it analyzes basic development of retail e-commerce in China. In addition, on the basis of the basic information of net-citizen, it analyzes the influencing factors on development of retail e-commerce, namely, gender of net-citizen, marital status, net-surfing time, income structure, age structure, the structure of educational background and so on. The regression result shows some factors play a driving role to the development of retail e-commerce, namely, the proportion of female net-surfing, the proportion of unmarried net-citizen net-surfing, net-surfing time and the increasing proportion of well-educated and high-income young and middle-aged net-citizen.

Keywords

electronic commerce; regression analysis; retailing; China; age structure; electronic commerce; gender of net-citizen; income structure; influencing factors analysis; marital status; net-surfing time; retail e-commerce; Business; Electronic commerce; Engineering management; Finance; Financial management; IP networks; Information analysis; Internet; Regression analysis; Statistics; Retail E-commerce; influencing factors; regression analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on

Conference_Location

Ternopil

Print_ISBN

978-0-7695-3686-6

Type

conf

DOI

10.1109/IEEC.2009.98

Filename

5175155