The Experiential Marketing Framework under Internet Environment

This paper is intended to integrate customer experience, the characteristics of Internet and marketing theory to develop an experiential marketing framework under Internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the Internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.