DocumentCode
2737413
Title
Advertising in human centric communication networks
Author
Chou, Yu-Feng ; Cheng, Ray-Guang ; Ku, Pei-Yuan
Author_Institution
Dept. of Electron. Eng., Nat. Taiwan Univ. of Sci. & Technol., Taipei, Taiwan
fYear
2011
fDate
4-8 July 2011
Firstpage
1935
Lastpage
1939
Abstract
A human centric communication network (HCCN) is a communication network offering human centric (or, social-network-based) mobile Internet services. This paper proposes a three-layer network architecture to model the relationship among users, their social groups, and the serving radio access networks for HCCN. Based on this model, several advertising techniques in HCCN are investigated. Simulation results showed the effectiveness of four algorithms in different application scenarios.
Keywords
Internet; mobile computing; radio access networks; HCCN; human centric communication network; human centric mobile Internet services; radio access networks; three-layer network architecture; Communication networks; Humans; Mobile communication; Multimedia communication; Peer to peer computing; Radio access networks; Social network services; broadcasting; cognitive radio; human centric communication network; network modeling;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications and Mobile Computing Conference (IWCMC), 2011 7th International
Conference_Location
Istanbul
Print_ISBN
978-1-4244-9539-9
Type
conf
DOI
10.1109/IWCMC.2011.5982830
Filename
5982830
Link To Document