Research on innovation of initiative service faced on automobile classified customers

According to the behavioral features of automobile customer, the author uses the ID3 algorithm in the data mining. First, classify the automobile customers into groups, and then form many smaller customer groups with their own common features. Secondly, aiming at every customer group, we take ID3 algorithm to build service-item trees and produce the service principle according to the request of different customer groups. Based on the service principle and specific group´s feature, we build service scheme, Service provider then provide customers with perfect service initiatively according to the service scheme, achieving service innovation. Under new service scheme, develop new customers, stabilize the old customers, and improve the loyalty of the customers to attain a situation benefitting to both sides.