Mobile Sales Assistant - An NFC-Based Product Information System for Retailers

Author

Karpischek, Stephan ; Michahelles, Florian ; Resatsch, Florian ; Fleisch, Elgar

Author_Institution

Inf. Manage., D-MTEC, ETH Zurich, Zurich, Switzerland

fYear

2009

fDate

24-24 Feb. 2009

Firstpage

20

Lastpage

23

Abstract

The Mobile Sales Assistant (MSA) is a mobile product information system for retailers based on a combination of Near Field Communication (NFC) and the Electronic Product Code (EPC). The MSA aims at optimizing the sales process in retail stores. It enables shop assistants to check the availability and stock information of products directly at the Point of Sale (PoS) with an NFC-enabled mobile phone. Thus, shop assistants can inform their customers without letting them wait, which might increase customer satisfaction and sales. This paper presents a prototype, which has been implemented for a clothing department store, and evaluates its acceptance with a focus group of shop assistants.

Keywords

mobile computing; retail data processing; electronic product code; mobile sales assistant; near field communication; point of sale; retail stores; stock information; Clothing; Customer satisfaction; Information management; Information systems; Management information systems; Marketing and sales; Mobile communication; Product codes; Prototypes; Technology management; Electronic Product Code; Mobile Information Systems; Near Field Communication; Retail Business;

fLanguage

English

Publisher

ieee

Conference_Titel

Near Field Communication, 2009. NFC '09. First International Workshop on

Conference_Location

Hagenberg

Print_ISBN

978-0-7695-3577-7

Type

conf

DOI

10.1109/NFC.2009.18

Filename

5190412