Needs-focused innovation strategy and business performance

Author

Kim, S. In-Ho ; Lee, M. Byung-Yoon ; Ku, D. Tae-Yong

Author_Institution

Sch. of Bus., Hanyang Univ., Seoul, South Korea

fYear

2012

fDate

2-4 July 2012

Firstpage

321

Lastpage

324

Abstract

This paper attempts to answer to the questions about where to do innovation at country level by dealing with the case of US´ experience (1980-2006), and about in what manner to innovate while needs evolve at firm level by showing the rises and falls in mobile phone industry (1985-2010). In sum, this paper makes sure that innovation should be done mainly in manufacturing rather than in service sector at country level, and innovation strategy modes should be taken according to the needs evolution types based on `Seek Norm & Get-to Norm´ as simple rule of needs-focused innovation.

Keywords

innovation management; manufacturing industries; mobile handsets; business performance; get-to norm; manufacturing; mobile phone industry; needs-focused innovation strategy; seek norm; Business; Economic indicators; Educational institutions; Industries; Manufacturing; Technological innovation; Norm as Ideal; Seek Norm & Get-to Norm; WTP model; capitalism crisis; dynamic management; explicit needs; needs evolution; needs-focused innovation strategy;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Systems and Service Management (ICSSSM), 2012 9th International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4577-2024-6

Type

conf

DOI

10.1109/ICSSSM.2012.6252245

Filename

6252245