Business review

Many consultancies establish a reputation in particular areas of expertise with a standardised methodology. Some of the larger consultancies, for example, obtain the major part of their business from clients who contact them for advice and assistance in this way. An advantage achieved by many of the larger accountancy companies is that they have management consultancy divisions which, in the course of their audits and other contacts with their clients, help to identify problems requiring management consultancy solutions. These however may not be the most appropriate to the situation. Here, the author looks at the aims of consultancy and how it can increase a company´s competitiveness in key areas