DocumentCode
2787333
Title
Consumers´ Attitudes to Digital Rights Management (DRM) in the German Trade eBook Market
Author
Loebbecke, Claudia ; Bartscher, Philipp ; Weiss, Thomas ; Weniger, Sandra
Author_Institution
Dept. of Bus., Univ. of Cologne, Cologne, Germany
fYear
2010
fDate
13-15 June 2010
Firstpage
337
Lastpage
344
Abstract
In relation to the German trade eBook market, this paper presents results from an exploratory survey into eBooks consumers´ attitudes to Digital Rights Management (DRM). Thereby, this paper illuminates the effects of DRM implementation on usability and the resulting marketability of eBooks. Findings suggest that eBooks are perceived as being generally useful, although there is a considerable difference in the evaluation of free (unprotected) and purchasable (protected) eBooks.
Keywords
consumer behaviour; digital rights management; electronic publishing; German trade eBook market; consumers attitudes; digital rights management; Books; Conference management; Consumer electronics; Disaster management; Displays; Hardware; Internet; Manufacturing industries; Protection; Usability; Consumer Attitudes; Digital Rights Management (DRM); eBooks;
fLanguage
English
Publisher
ieee
Conference_Titel
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location
Athens
Print_ISBN
978-1-4244-7423-3
Type
conf
DOI
10.1109/ICMB-GMR.2010.16
Filename
5494849
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