Demanding Affecting Factors Analysis for Personal Financial Management Business: An Empirical Approach Based on Factor Analysis Model

This paper analyzes the demanding affecting factors for financial management business by using factor analysis model and logistic regression through the data obtained from the survey questionnaires. It is found that the main factors that affecting financial management business are the special life cycle stages the residents are in and the external information environment for residents to purchase financial products. Bank creditworthiness, residents risk preference attributes, financial product characteristics have certain influence on the behaviors of residents. But residents´ perceptions of the risk on financial products have no significant effect on their financial behaviors.