Supporting Personalization with Actively Promoting Sales of Service

Author

Yuan, Jie ; Wu, Gengfeng ; Chen, Maogou ; Huang, Xiangzhong

Author_Institution

Sch. of Comput. Eng. & Sci., Shanghai Univ.

fYear

2005

fDate

21-23 Sept. 2005

Firstpage

243

Lastpage

251

Abstract

Personalization is an important determinant of perceived service quality and of user satisfaction. The personalized service needs the service provider´s initiative. Actively promoting sales of service (APSS) is a useful ability to support the service initiative. In this paper, the personalization is extended and integrated into distributed service system, in which the service information center can enhance the service provider´s initiative. This paper explains the APSS, and brings up a framework of the APSS, which mainly includes describing the information of service and served object, mining out potential served objects, obtaining served object trust degrees and trends, ascertaining the promotion object, and deducing the mode of promotion message

Keywords

Internet; data mining; actively promoting sales of service; data mining; distributed service system; personalized service; service quality; user satisfaction; Application software; Decision support systems; Information technology; Intelligent transportation systems; Marketing and sales; Road vehicles; Silicon carbide; Switches; Vehicle driving; Web and internet services;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Information Technology, 2005. CIT 2005. The Fifth International Conference on

Conference_Location

Shanghai

Print_ISBN

0-7695-2432-X

Type

conf

DOI

10.1109/CIT.2005.179

Filename

1562658