DocumentCode
2831672
Title
Decisive Parameters of the Online Purchase in the Virtual Supermarkets
Author
Martinez, M.M. ; Vazquez, M.S.
Author_Institution
Univ. San Pablo CEU, Madrid
fYear
2008
fDate
1-5 Sept. 2008
Firstpage
475
Lastpage
478
Abstract
The purpose of this investigation is to know which are the factors that define the different Websites belonging to those supermarkets that sell its products through the Internet in Spain. For it there is realized an analysis of content, in which there are examined both the parameters that help to the buy of products of nourishment in the Net, and the formal aspects that characterize the trade in each of them.
Keywords
Internet; Web sites; marketing data processing; order processing; virtual enterprises; Internet; Web sites; online purchasing; virtual supermarket; Databases; Electronic commerce; Expert systems; Information analysis; Information technology; Internet; Marketing and sales; Marketing management; Navigation; Safety; electronic commerce; online retailing; virtual supermarkets;
fLanguage
English
Publisher
ieee
Conference_Titel
Database and Expert Systems Application, 2008. DEXA '08. 19th International Workshop on
Conference_Location
Turin
ISSN
1529-4188
Print_ISBN
978-0-7695-3299-8
Type
conf
DOI
10.1109/DEXA.2008.29
Filename
4624762
Link To Document