Design of an Emotional Search in an Existing Product Platform www.stylepark.com

In this paper we describe the interactive effect of multi-medially presented picture worlds. A product database, present on the Internet since 2001, is to be extended by an additional user interface. An experimental web design draft based on emotional reactions is presented. Have a stroll, let yourself go, select and refine your selections. Decision-making processes are based on real-world experiences. Select furniture as if you were strolling through the city center. All products available in the database of www.stylepark.com are associated with attributes which are encoded in XML. Thus, products can be searched for and found in multiple selection ranges. The new user interface allows for a greater sphere of activity within the search by attaching emotional and symbolic attributes and values to existing products. Starting point is a specific motivation of the user. The motivation matrix contains the motives of the use in its structure.