Strategic and Institutional Perspectives in the Evaluation, Adoption and Early Integration of Radio Frequency Identification (RFID): An Empirical Investigation of Current and Potential Adopters

This study is among the first few empirical field studies that tests a proposed RFID adoption and implementation model based on strategic choice and institutional theories using survey data. We use a multi-stage model approach as suggested by Cooper and Zmud (1990) and test our proposed model by studying factors that are critical in the evaluation, adoption and integration stages of RFID. We test our model by using data from both current and potential evaluators, adopters and integrators of the technology. We find interesting similarities and differences across the three stages and also between the current and future adoption and implementation scenarios. The model has been tested by using multiple regression and binomial logistic regression techniques. Key insights have been presented and their implications have been discussed.